WHO WE ARE: WEDDING PLANNER FLORENCE TUSCANY
We are a bunch of passionate, perfectionist and reliable dreamers
“We will embrace
It was 1992 when I planned my first wedding. At that time it was only a game: I was eleven years old and I couldn’t have imagined that being a wedding planner Florence based would have become my job.
My name is Sara, I was born in Florence and Tuscany is my home. I think I always wanted to organize weddings. The journey towards becoming a wedding planner has been full of new experiences. I have worked in the fashion sector and organized events for important brands around Italy. It has got to be a unique combination of pragmatism and creativity, which is why it was a natural step to move into wedding planning. I collaborated for a few years with a UK based wedding planner agency before deciding that it was time to start a new adventure.
Being a wedding planner Florence based for me means grouping together all my passions: my love for Tuscany, for good food and beautiful things.
This is how Floé began, an enthusiastic adventure and project based upon every “I do”!
MEET THE TEAM
Our values are dedication, transparency and creativity
Founder and Wedding Planner
I’m constantly inspired by people stories, art and design. Outgoing and creative, I chase free time enjoying those things as well as strolls in the nature and days by the sea. I love guiding people in discovering the beauty of Tuscany and to be personally involved in every client’s wedding.
I was born and bred in West Yorkshire but my Italian roots dragged me back to Tuscany in 2008, my passion for this region is endless! What better a way to share my passion for the region than sharing couples’ and guests’ memorable day.
Graphic and wedding design
I love good food and discovering small, authentic places. Friendship is one of the most important values to me. I like sharing experiences. I’m creative and passionate with photography and design. To me wedding design means to blend what I studied for with my romantic soul.
Born and bred in Tuscany, I have always loved to travel and make acquaintances with new people to get to know different cultures and traditions. That is why I studied english, russian and chinese. I come across as shy, indeed I’m an attentive listener and a perfectionist.
Each one of us has a different story and personality, but we share the same purpose: to create stunning, tailor-made weddings that are as individual as each couple is.
We have rules in place in order to organize the perfect wedding. We are fully convinced that enthusiasm, a fresh perspective and relationships make the difference. Key is listening, understanding what you want and transforming it into reality. Helping you put together a jigsaw of tiny details and being able to imagine the final result for your wedding. Creating a trust-worthy relationship so that you can enjoy a stress free planning period and the big day.
VOCATION WEDDING PLANNER FLORENCE
From a game to an amazing job
Florence: when childhood
dreams come true”
At the time I was only a child and I had no idea that organizing weddings could be considered a profession. Instead of playing silly games, I enjoyed inventing stories and transforming them into reality along with my friends. So we decided to organize what for us was to be the wedding of the year. My cousin Giulia was the bride, Simona the celebrant and Elena my assistant. I was obviously the wedding planner. Our main problem was the groom: none of our friends accepted to play this role. But this certainly did not stop us!