Wedding Planner

Floé wedding planner Florence is a close-knit team of planner with different expertises and skills to create stunning, tailor-made weddings that are as individual as each couple is.

our story
Floé Weddings Wedding planner Florence

Professional Wedding Planner Florence

It was 1992 when I planned my first wedding. Obviously it was only a game: I was eleven years old and I couldn’t imagine that being a wedding planner Florence based would have become my job. My name is Sara, I was born in Florence and Tuscany is my home.

I think I always wanted to organize weddings. The journey towards becoming a wedding planner Florence has been full of experiences though. I worked in fashion and communication, I organized events for important brands around Italy. It has got to be a unique combination of pragmatism and creativity, the blend of my skills and passions, which is why it was a natural step to move into wedding planning. After collaborating for a few years with foreign agencies, I felt it was time to start a new adventure.

This is how Floé began, an enthusiastic experience based upon every “I do”!


Meet our dream team

Floé is a close-knit team of planners, designers, and coordinators with different personalities, expertises and skills, all sharing the same purpose: to take your wedding to the world of beauty and perfection as you dream and deserve.

We are fully convinced that custom-tailoring, dedication and a trust-worthy relationship make the difference. Therefore each wedding planner in our team commit to a limited number of weddings a year, no more than 15. Key for us is listening and understanding your vision and requirements. We work hard shoulder by shoulder with you and with vendors to create a jigsaw of tiny details, to discover step by step how the wedding you always imagined becomes reality.

Floé Wedding planner Florence

Wedding planner Florence a childhood dreams come true

Since I was 11 years old, to organize weddings was one of my favourite games. I enjoyed inventing stories and transforming them into reality along with my friends, who were partners in crime and victims of my ambition. I have to say that after a few trials, we improved and got a certain expertise, to the point that one of these weddings was… particularly successful!

My cousin Giulia was the bride, Simona the celebrant and Elena my assistant. I was obviously the wedding planner.
I designed the bridal gown, we prepared flowers arrangements, wedding cake, stationery, we organized the photo shooting.

Our main problem was the groom: none of our friends accepted to play this role. But this certainly did not stop us!

Floé wedding planner Florence

“Any fear we had was quickly eliminated as Floé took care of everything

Floé Wedding planner Florence
Floé Weddings Wedding planner Florence
why Floé

7 Reasons to work with Floé
Wedding planner in Florence

To work with the right wedding planner in Tuscany (and for us, with the right couples) is important in order to establish a trustworthy relation and get the best along this piece of journey together. In short, these are 7 reasons to work with us:


Our reserved portal of wedding venues provides the best and most complete assortment of alternatives, all described in detail and comparable.


Each wedding planner takes on maximum 15 weddings a year in order to give you our full dedication.


Thanks to our Cloud Wedding Folder you have budget, schedule of payments, guest list, all documents and much more always up to date and on hand.


Our working method has been honed in over 20.000 hours of planning. It allows you to get comparable solutions for each service, to save time and never feel overwhelmed.


We only work in Tuscany. With a great knowledge of territory and vendors, we are a returning client for our suppliers, which means higher standards and more flexibility than being once in a lifetime customer.


Floé is not a lone planner. We are a close-knit team with different skills and expertize, but with the same method and approach, to provide the best assistance on the day and along the way.


We attend every meeting, site inspections, food tasting, hairstyle and makeup trial... you're never alone. Moreover the communication with us is unlimited, emails, WhatsApp, videocalls, we love to catch up the way you prefer.
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